Traditions and Religions
Bali is densely populate & with over 3.5 million people, almost all of the Balinese Hindu Religion. The Hindu people retain the basic values that teach them of balance and harmony of all aspects in life, which is Tri Hita Karana.
Tri Hita Karana is a guidance on how to have a harmonious relationship with surrounding nature (Pawongan), others people (Pelemahan) and with Ida Hyang Widhi Wasa/God The Almighty (Parahyangan). The commitment to maintain and manifest the fundamental values into daily living is the thing that keeps Bali unique in life dynamic.
Balinese Hindus celebrates Galungan day and Kuningan day once in every six month and celebrate the New Year with special rituals called NYEPI. The Nyepi celebration is started with the conduct of catur Brata Penyepian (four forbidden things to do during the change of Saka Year) which includes amati geni (no light), amati lelunggaan (no trip), amati lelangguan (no entertainment) and amati karya (no activity). During Nyepi, all places in Bali for 24 hours will be left in silent and free from activities, including those in airport, harbours, terminals, and roads.
Synergy of Culture, Nature and Spiritual
Bali gives high values to nature, culture and spiritual life, which are all in synergy to create harmony and peace in the island.
Bali's charm is not only anchored in the beautifully crafted paddy terrace which is watered by Subak system (a system that has been implemented for many years). The island captures the heart of tourists through a selection of dance and cultural ritual festivities also in spiritual awareness that make strong foundation to live their life. Besides, the honesty of the Balinese attains great respect from the other people.
Bali is gifted with rich nature. Not mention the fertile soil, abundant water resources, or friendly but cool weather, Bali's land lets grow any plants. From rice produced at stunning paddy terrace to any plants and range of colourful flowers made for rituals, such as banyan tree, coconut, plumeria, lotus, hibiscus, cempaka and other plants, its own characteristics Bali defines.
For Balinese, nature and plants are highly respected elements. In fact, they have special event to give deep salute to the plants, which is Tumpek Uduh. So many rituals you will meet in Bali are mostly to bring harmony into life, either on the sea or springs, forests, and other places.
A bounce of cultural attractions and creations from Bali have been put on stage everywhere in the world. People admire every move on Balinese dances, spirit behind the gamelan, the story of the puppet show, beautiful crafts, brilliant paintings, clothes, and other art and cultural designs.
Beyond the creativity, the deep understanding to the tradition and decency to present a masterpiece of art to the Great Creator, Ida Hyang Widhi Waca, also plays important role in cultural creations and attractions.
Spiritual activities in Bali are most dominated by Hindu rituals. Everyday in life in the island of thousands of temples, a spiritual activity takes place, especially on sacred days for Hindu people.
A spiritual event also takes place to mark each phase of life from the day of the birth, into childhood, adulthood, wedding ceremony until they are departed. One ritual process for the departed, called Ngaben, is in fact famous amongst the international community.
Attractions - The Colour of Celebration
Do not worry that you will miss interesting things in Bali. There are more to see than its amazing nature and culture, such as how Balinese live their daily life. There is always a spiritual presentation in efforts to keep the nature and the God's creatures all in balance. Balinese celebrates life with full of joy reflecting the purity and gratitude to the life creator, Ida Hyang Widhi Wasa (God the Almighty).
To bring harmony into life, a Balinese has conducted some stages of spiritual procession since they were still in womb. They ride through the birth, maturity and mortality period with gratefulness and ceremonial procession. What an interesting event to follow through.
Bali, mostly Hindu/followers, lists a number of spiritual events, including a ritual event once on full moon or sleeping moon (tilem), great day of Galungan and Kuningan, and other sacred days. Through this event, they express gratefulness to God's blessings on life.
Logo Rasional Branding Bali
After going to every step within a precise methodological framework, the Bali Visual Branding has taken shape, taking into consideration the values of the prior finding. Inline with the brand differentiation that underlines the natural and cultural aspect, the visual and tagline of Bali branding is dominant with a spiritual feel. This leads to the emergence of philosophical elements and meaning to support the spirit of Bali.
The logo is explained in 4 steps:
- The visual elements
- The font
The triangle is a symbol of stability and balance. It is formed out of three straight lines in which both ends meet, taking the symbols of a blazing fire (Brahma – the creator), lingga or phallus. The triangle also represents the three Gods of the universe (Trimurti – Brahma, Wisnu, and Siwa), three stages of nature (Bhur, Bwah and Swah Loka), and three stages of Life (Born, Live, and Die).
The triangle also explains the essence of the brand that is influenced by Tri Hita Karana, the basic value that will guide us to a balanced life.
Hinduism has other philosophy and meaning of the triangle shape.
The symmetrical floral motif
If the triangle is folded, the motif on each side will be identically the same. This shows how balance becomes a vital part in the design of: the harmony and peace according to the brand vision.
The floral motif is strong and dominant. This enhances the creativity of Balinese that are known for their highly skilled craftsmanship. The floral motif is used to show the closeness of Bali people to their natural surrounding, emphasizing its most strong virtue, the beauty natural landscape.
The crown on the triangle
The crown is a symbol of: accomplishment, great awareness, and nobility. It is the pinnacle of balanced living noted in the Tri Hita Karana (balance relationship with others, nature, and the creator)
The Bali typography adopts the line and curves of the traditional Balinese alphabet. The B in Bali takes shape like a 3 and the Ang alphabet (Brahma’s sacred lettering). It is also consistent with the Tri Hita Karana, the triangle and the three-shaped B in Bali. A specific treatment is shown on the letter L, which rises and supports the crown. The true meaning behind it is the need to sustain a deep commitment from stakeholders to reach the highest achievement (crown).
Branding Bali uses 3 dominant colors that represent Bali: Red, Black, and White (Tri Datu). Red represents Brahma—the creator, white—Wisnu, the nurturer, and Black—Siwa, the destroyer. The collaboration of these 3 colors which represents 3 Gods (Tri Murti) will guard Bali and the life it supports to live in harmony and move forward in peace.
Tagline : Shanti, Shanti, Shanti
Shanti means “peace, if we say Shanti, we will be overflowed with a peaceful and harmonious spirit.
For Hindu people, Shanti is commonly said 3 times while adding the Om word (sacred script Ida Hyang Widhi Wasa—the one and only God) at the beginning and the end: Om Shanti, Shanti, Shanti Om which means peace be upon your heart, world, and the after life. Saying it 3 times is also consistent with the original concept that emphasizes the number 3 (Tri).
Shanti, Shanti, Shanti represents peace upon Bhuwana alit dan agung (yourself and the world) that will deliver a sacred and holy vibe that awakens a deep aura that balance and make peace to all living creatures.